PlayUp is a new betting brand launched at the tail-end of 2019, offering a new angle towards regular punting through fantasy games and a variety of sports and racing every day.

The bookmaker and tournament betting company originally launched back in 2009 as Topbetta, but following PlayUp Ltd buying Madbookie, Draftstars and ClassicBet in mid 2019 it was announced the various entities would be merging under the one brand.

The uniting of these bookies gives its management hope they will sweep the market with its sleek and modern designs, expert competitive odds and modern approach to the industry.

The company is located in four different countries including Australia, New Zealand, India and USA. The four countries have a combined population of 1,726 million persons, placing the bookmaker in a perfect position to target customers and grow exponentially. Run from Zetland, NSW in Australia, the PlayUp management team works diligently to prepare the company for success.

This PlayUp Review will guide you through what Australia’s newest betting brand has to offer, including its deposit options, promotions, markets offered and of course plenty about its upgraded tournament betting platform.

PlayUp login and accessibility

PlayUp will act as your usual bookmaker, requiring you to register an account and provide the appropriate details. Upon creating an account, you simply need to log in and start finding the sports or races that interest you most. Due to the ban on bonus bets there are no depositing bonuses for singing up and depositing funds.

As well as a very well-developed app, PlayUp will soon be available on desktop websites. With a very easy to navigate website, users that prefer to punt on desktop will feel at home with PlayUp — we managed to find the Beta of the website and we were pleasantly surprised.

If you have no interest in depositing funds, you will have plenty to accomplish in the fantasy aspects within PlayUp.

Fantasy Sports Betting at PlayUp Australia

Before launching as a full-blown bookmaker, the company still runs the Topbetta markets and offers a very interesting fantasy aspect to betting on sports.

The current app available on the Apple Store and Android market is titled PlayChip Fantasy. The app currently only works with prize-money in the form of ‘PlayChips’ which act as the currency used to enter prize pools and competitions. Revolving around sports around the world, a punter will use his PlayChips to build a squad of players competing in the selected sport.

Instead of wagering which team will win the match, the selected team will accumulate fantasy points based off their performances in the match. Whichever punter has the highest fantasy score wins and collects his prize of more PlayChips.

This fantasy aspect of punting is very interesting and can be very exciting for anyone who does not want to wager money, but still wants to feel invigorated and invested in the match.

Topbetta, ClassicBet and Madbookie all function as a regular bookmaker would, with up-to-date odds on all three racing codes – Greyhound, Thoroughbreds and harness – sports betting and futures markets. Topbetta also runs a similar fantasy game to PlayChip Fantasy, with a unique currency and sporting prize pools.

What does PlayUp plan to offer?

PlayUp is advertising four major areas they plan to role out in the next few months. The four areas will be known as PlayUp Sportsbook, RaceBook, Fantasy Sports and E-Sports, which basically divides into the four categories of betting that will be available through the bookmaker.

• PlayUp Sportsbook

  Punting on sports has become a very popular market and PlayUp plans to attack that market, offering live betting on a variety of sports and even markets for lesser known sports from international countries such as India’s extremely popular Kabaddi.

  Key features for the Sportsbook include the ability to bet live, boost odds and cash out your winnings before the match is over. With over 65,000 pre-match events and 40,000 matches every month, you will never be short of sport using the PlayUp Sportsbook.

• PlayUp RaceBook

  The racing section of PlayUp will be very detailed and accessible, with plenty of races around the world available for selection. The ability to punt on all three codes is very helpful and the fixed odds are available for every race in Australia and New Zealand. The odds provided are worthwhile and will be tempting for many users, providing a new bookmaker for many racing pundits.

• PlayUp Fantasy

  PlayUp continues to offer the best-in-the-business fantasy accessibility using their partnership with Draftstars and Kayo. Draftstars is the number one fantasy sports brand in Australia and will soon launch in India, which will increase every prize pool by an enormous amount. Now is a very good time to sign up with Draftstars and get started. Due to the fantasy aspect of this section, the brand monetises in a variety of ways, but the games are completely free to play, with the option to spend money if you please.

• PlayUp E-Sports

  The world of E-Sports is growing by the day and PlayUp will help increase the growing interest in E-Sports fantasy and gambling. Five major competitive video games will have odds and be available through the PlayUp E-Sports section of the bookmaker, including Counter Strike, League of Legends, Dota2, Call of Duty, Fortnite and much more.

  PlayUp will create its own odds for many competitions and hopes to expand the E-Sports community with added emphasis on entertaining and exciting experiences. PlayUp E-Sports is coming soon and will launch Q1 2020.

PlayUp ownership & management

The management team working behind the scenes consists of six hard-working men that have years of experience behind them. CEO Daniel Simic has worked with multiple companies in the past including Topbetta and he has built a strong team around him that has helped develop PlayUp.

Andrew Parramore is the Chief Operating Officer, having extensive experience working in the operations industry, Parramore is a very important part of the team.

Chief Financial Officer Prashant Arora has worked with many different startup companies and brings a wealth of experience to his role at PlayUp.

Michael Costa is the Chief Technology Officer for PlayUP having worked in similar roles with other betting companies. Early looks at the PlayUp website suggest Costa and his team have come up with something to be proud of.

The next two members work with relations and revenue as Shayne Jessiman and Ryan Bowman are the Chief Revenue and Marketing Officers. Having already fused multiple other bookmakers together and partnered with Kayo.

PlayUp will offer a service for customers in need every day of the week from 8am to 9pm, it can be accessed over the phone and online.

PlayUp Q and A

• Why does PlayUp not have bonus bets available? A new law in Australia has restricted gambling agencies from offering bonus bets to users. The law has been applied since the 26th of May and will also apply to PlayUp, who will not be offering and handing out any bonus bets, which is why they do offer other functions instead.
• What happened to Topbetta? In September 2019, PlayUp Ltd, the parent company of PlayUp Bet announced it was folding its assets under one brand, which included the somewhat popular Topbetta. Topbetta was due to go offline at the end of September with players moved to the new brand.

PlayUP review verdict

The modern design of PlayUp will attract many new users and with the emphasis on one brand, rather than many, we think they can gain a foothold in the ultra competitive Australian betting scene. With connections to Draftstars and Kayo, the company will already have a fanbase to target. If they could stream sports with the Kayo partnership, the bookie would instantly become one of the hot places to punt. We will update our PlayUp Australia review when the website launches towards the end of September 2019.