Sportsbet is Australia's largest corporate online bookmaker with a wide range of markets and promotions for registered customers.Sign up
Sportsbet Online Bookmaker Review
Betting/sports markets: AFL, Baseball, Basketball, Boxing, Cycling, Greyhound Racing, Harness Racing, Horse Racing, Ice hockey, MMA, Motor Racing, NRL, Tennis, other sports and other novelties.
Optimised for smartphone and tablet devices? – Yes.
Sportsbet was established in 1993 as Australia’s first licensed online bookmaker. It was bought by Matthew Tripp in 2005 for approximately $250,000 AUD – he expanded the company from eight employees to 250.
Internet-based sports betting continued to rise in popularity, and by 2011, Irish bookmaker Paddy Power had completed a complete acquisition of Sportsbet, allowing it to continue to run under its Sportsbet brand name as a separate entity, but claiming entire ownership (for a deal worth approximately 338 million dollars).
Today, while owned by an international bookie, Sportsbet remains one of Australia’s most reputable and esteemed online and mobile sports wagering companies, offering competitive odds, a giant range of markets, established and fresh punter promotions and bonuses, a crisp and easy to use interface and design, and a customer support team of highly capable and efficient members.
Sportsbet Sign Up Bonus & Free Bets
As of the 26th May 2019 all free bets, bonus bets, sign up bonus offers, deposit bonuses and promo bonuses are banned Australia wide. As a result of gambling reform known as the National Gambling Framework, no Australian licensed bookmaker is legally allowed to offer any sign up offer, bonus, promo deposit bet bonuses or free bet to Australians. The changes have become known amongst punters as the Bonus Bet Ban.
In November 2018, the federal government announced a Nationwide Gambling Framework for the online gambling industry specifically targeted at licensed Australian bookmakers. The National Consumer Protection for Online Wagering laws are designed to shield minors, gambling addicts and other vulnerable sectors of the community from the various advertising and marketing strategies employed by betting operators.
Consequently, in Australia Free Bets have been outlawed. The bonus bet ban includes Sportsbet Australia.
Online desktop betting interface
The Sportsbet desktop interface is conveniently designed and easy to navigate. At the very top of the website are the following details: account information, the option to deposit, withdraw and apply for credit, any pending bets you may have, and your current balance. Just below these options are the following quick tabs: Racing, Sports, Bet Live, Specials, Bet Live, Sport Multi Builder, Racing Multi Builder, Backbook, Best Bets Tips, Cash Card, Tipping & Games.
On the far left side of the interface, Sportsbet displays a long list of ‘quick links’, such as popular betting markets, competitions and live streaming options. It also displays the list of all the available racing, sports and other markets, along with results and the several methods to get in contact with the support staff.
In the centre of its website, a host of upcoming and popular sporting and racing markets are displayed, along with all of their odds, as well as a ‘bet live’ tab which will take you directly to all the live sports taking place at that time. All racing meets are listed, both Australian events and international events. Live videos are also promoted, where registered punters can enjoy free streaming of certain sporting events, which are made publicly available.
On the far right side of the betting interface, you can access your betting slip (where all your selected wagers gather, and where you will edit, finalise and confirm your bets), the specials tab, along with a selection of other bonuses and promos, and Sportsbet’s multi tool (a quick pick multi builder where you can select trending bets and conveniently place a multi bet).
Mobile and tablet native and Web applications
Sportsbet boasts its own native and Web based applications that are set up so the user can browse and bet with ease. As mobile Internet technology becomes more and more advanced, the gap between the downloadable (native) Sportsbet apps for iOS, Android and other smart devices, and the Sportsbet mobile optimised website (also known as a Web app) is closing fast.
Punters can access all vital betting details and information via their portable devices – every racing and sports market on the desktop site, including the bonus feature to bet live in a few simple steps (only available via devices which can call out).
Head to www.Sportsbet.com.au via your mobile phone or tablet and you can either download the app, or access the mobile-compatible website directly via your browser.
Secure banking (deposits and withdrawals) from any platform
Sportsbet offers several globally-trusted and safe interactive methods to conduct all of your banking. It utilities the latest secure socket layer digital encryption technology to protect all financial transactions, and you can choose to remove your details from the database at any time you wish. The methods for depositing and withdrawing money from your Sportsbet account are as follows:
- Debit/Credit Card
- Bank Transfer
- POLi Payments
All methods are explained in depth within the banking section, where you can also access all your transaction and betting history, and update personal details whenever necessary.
Available racing and sports markets
Below is a complete list of all the available racing, sporting and other markets available to bet on by Australian and other punters:
- Horse Racing
- Harness Racing
- Greyhound Racing
- American Football
- Australian Rules
- Basketball – AUS/US/Other
- Cross Country
- Ice Hockey – US/Other
- MMA – UFC
- Motor Racing
- Rugby League
- Rugby Union
- Table Tennis
- Current Affairs
- Novelty Bets
Links to live and upcoming events are featured along with the list of available markets.
All racing events come with form guides for your convenience, and you can check all the diverse betting options, including starting prices (SP), fixed odds, top tote, midi div and more.
Make sure you register a live email address to keep up to date with all the latest punter promotions and bonuses, and don’t be shy to ask customer support for something extra if you think you have been a loyal customer.
Sportsbet customer services
Get in touch with the Sportsbet staff team if you have any inquires via any of the following methods, and they will be more than happy to assist you:
- Racing Betting Line – 1800 132 387
- Sports Betting Line – 1800 138 238
- Customer Service – 1800 990 907
- Live Chat
Bookmaker licensing and regulations
Sportsbet is a licensed and registered online bookmaker by the Northern Territory government. Regular audits are performed to ensure the company maintains top shelf security measures and is in line with Australian gambling laws. It is legal for all Australians aged 18 years and older to gamble with Sportsbet.
For more than a decade Sportsbet has been offering Australian punters the chance to bet on a variety of local and international events. One of the first licensed online bookmakers in Australia, Sportsbet has stood the test of time and continues to offer punters a world class experience with every wager placed. The sites easy to use interface, the amount of information on offer and the great odds and punter promotions all add to its attractions and Australians continue to flock here day after day.
Originating back in 1993, Sportsbet is licensed in the Northern Territory and in 2009 the famed Irish bookmaker, PaddyPower acquired a 51% share of the business. In 2001 PaddyPower took full control of the company and turned it into one of Australia’s biggest online betting success stories. Known then for it’s Sportsbet sign up bonus offers, promos, free to enter competitions and unusual and somewhat ad hoc promotions; things have certainly changed with time and regulation but Sportsbet’s irreverent ads have remained to this day.
Multiple betting markets
Just like the rather unconventional promotional deals, Sportsbet also offers a surprising array of local Australian and international markets for punters to bet on. All the normal sporting option such as soccer, rugby, tennis, cricket and boxing are offered as well as other sporting events such as snooker, handball, surfing and hurling also being available. You’ll also find American football, Aussie Rules football, NBA basketball and US ice hockey odds alongside MMA UFC and Gaelic football odds, and for those who enjoy great odds that come from the more unusual activities such as bowls, alpine skiing and netball there’s really something for absolutely every Australian to bet on. Betting options are also vast; with basic win/lose bets being very popular as well as exotic and multiple win betting pulling in the crowds.
It’s not just sportsbetting that Sportsbet has to offer, you can also punt on financial markets, political and current events and local and international entertainment events such as the outcomes of reality TV shows, who will have the hit number one or who will win a Grammy. At Sportsbet you can bet on just about anything imaginable and the options are almost limitless.
Deposits and Withdrawals
SportsBet holds a licence in Australia and this allows for easy deposits and withdraws via a number of trusted banking methods. Being a regulated site gives punters added peace of mind and the security measures that are out into place are also world class. Instant deposits can be made using POLi, Neteller, Skrill, credit cards and a number of other trustworthy options and deposits are facilitated with ease. Payment processing is all completed in AUD or one of 6 other currencies, but if you opt for the local currency you can save on conversion charges and speed up the withdrawal process.
Sportsbet looks after its punters and in addition to incredible promotions that crop up when you least expect them, there is also assistance available around the clock, should the need arise. There’s a very comprehensive help guide and you can call in or drop the support team a mail, with both options eliciting a rapid response. If you become a Sportsbet member you’ll also receive an email with the weeks hottest tips, helping you improve your chances of placing a wining punt.
Sportsbet has many years in the industry has served it well and they confidently offer Australian punters an excellent online experience that covers every market you can think of. This well-packaged site is easy to use and is a great choice for new and experienced punters who want to get great odds and enjoy access to some of the best player promotions around.