William Hill Bookmaker Review

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Website: www.WilliamHill.com.au

Sign-up bonus: Up to $500 in bonus bets with your firsts settled bet matched.

Betting/sports markets: AFL, Baseball, Basketball, Boxing, Cycling, Greyhound Racing, Harness Racing, Horse Racing, Ice hockey, MMA, Motor Racing, NRL, Tennis, other sports and other novelties.

Optimised for smartphone and tablet devices? – Yes


One of the United Kingdom’s biggest bookmakers, William Hill was founded way back in 1934 in rather unscrupulous circumstances. Gambling was illegal in Britain at the time, but that didn’t stop William Hill from forging ahead.

While it has kept it’s name for well over 80 years, it has changed hands many times, with Sears Holdings taking over in 1971, before selling it to Grand Metropolitan for a short lived stint in 1988, when Brent Walker swooped on the business.

The Japanese came in in 1997, Nomura nabbing it after Brent Walker ended up in hot water, but they off loaded it to a pair of private equity firms.

William Hill is a relatively new player in the Australian market, making its breakthrough in 2013, but not as we we know it today. The bookie bought three Australian companies – Sportingbet, Centrebet and Tom Waterhouse.

Aussie gambling mogul Waterhouse was named chief executive officer in 2014 and the three websites were amalgamated and rebranded as William Hill in 2015.

Online desktop betting interface

The William Hill home page and its dark blue with a splash of yellow aesthetic catches the eye straight away and alludes to the functional experience you’re going to get when you’re ready to search for markets and place your bet. Whether it is racing or sport you’re after, both feature prominently on the home page and are easy to find.

For starters, you’ll need to sign up and it is very easy to do so, simply click the ‘Get started’ icon in the top right hand corner of the page. If you already have an account, ‘log in’ is right next to it and there are also options for ‘chat live’ and ‘Help’, in case you need further information.

On the top left there is a magnifying glass that helps you search for markets or you can access your personal account details. William Hill has a menu running across the top with the popular sports of the time, and a drop down at the end of it on the right hand side that shows all the sports.

You can access the bookie’s jockey challenges, quick multis, promotions and results in the left hand menu. On the right, you’ll find your bet slip, pending bets and the bookie’s blog, as well as the time, to help you match up with the start of your games.

It’s latest promos are available in the banners in the centre of the site, with racing featuring prominently, with the most popular runners in the next couple of races just one click away. Underneath the next to go racing module is the next to play sports and featured events, which is self explanatory.

A handy sub menu on the right gives you an idea of where punters are seeing their money. ‘trending bets’ features the most popular bets of the time and can help guide your money.

Tabs with live streaming and accessibility to the mobile devices are further down the right hand side of the page, along with a number of FAQ’s to help your betting experience run smoothly.

The bottom menu features details about the bookmaker, including terms and conditions, as well as accepted payment methods, major betting partners and access to social media.

Mobile and tablet applications

It is very easy to get mobile with William Hill so you can bet on the go, with a mobile app for both iOS and Android devices. Registration is very easy, with a one time log in a feature, so you’re not mucking around every time you want to get a bet on – time is of the essence.

You’ll get exclusive tips and previews from the bookie’s bloggers through the app and the user friendly interface puts every thing a punter needs at their fingertips. Every market on the desktop site is available on mobile.

Secure banking (deposits and withdrawals) from any platform

Like any good bookmaker, William Hill offers a wide variety of ways to get money into and out of your betting account. All the popular, trusted global methods are there. The methods for depositing and withdrawing money from your William Hill account are as follows:

  • Debit/Credit Card
  • Bank Transfer
  • PayPal
  • POLi Payments
  • Skrill
  • BPAY
  • MasterPass

If you need further information on these methods, each is explained in detail on the website.

Available racing and sports markets

Below is a complete list of all the available racing, sporting and other markets available to bet on by Australian and other punters:

  • Racing
  • Horse Racing
  • Harness Racing
  • Greyhound Racing
  • Sport, entertainment and novelties
  • Australian Rules
  • Rugby League
  • Basketball – US/Europe/World
  • Soccer
  • American Football
  • Baseball
  • Cricket
  • Cycling
  • Darts
  • Elections
  • E-Sport
  • Entertainment
  • Financials
  • Golf
  • Handball
  • Ice hockey – Europe/NHL
  • Motor Sport
  • Netball
  • Olympics
  • Rugby Union
  • Snooker – Pool
  • Surfing
  • Tennis
  • UFC – MMA
  • Volleyball

William Hill customer services

Got a question? Need some help with a market? Made a mistake with your bet? Get on the phone, get online or drop an email. Here’s how to get help from William Hill.

Racing Betting Line – 1800 238 005

Sports Betting Line – 1800 239 001

Customer Service – 1800 007 238

Email[email protected]

Live Chat – Accessed on the site

Bookmaker licensing and regulations

William Hill Australia is operated by William Hill Australia Wagering Pty Ltd registered in Australia. William Hill Australia is licensed in the Northern Territory, Australia by the Northern Territory Government to accept bets by telephone and the Internet on Racing, Sport and Entertainment.

William Hill – PO Box 700, Parap, NT Australia, 0804

William Hill Australia Review
William Hill is one of Australia’s best known bookmakers and its thanks in part to its extensive sponsorship and TV advertising that this brand has become a household name. Of course it would never have become so popular if it didn’t match up its marketing campaigns with a solid offering and this site draws in the punters time and again with its great odds, huge selection of betting opportunities and diverse markets.

William Hill is backed by some of the biggest names in the business, William Hill offers safe and regulate betting to all Australians and they are always at the forefront of the latest trends, ensuring that every Australian has the chance to bet on their desired activity. There’s also a mobile option available and iOS, Android and other smartphone and tablet brands and operating system users can make use of their devices to place bets on the go.

More Betting Options Online
Part of William Hill’s claim to fame is that they have a massive number of betting options available at all times. Australian sports are a particular strength of this bookmaker and AFL, Super Rugby and NRL very well catered for. As we all know Australians also love their racing, so there is a very strong line-up of both local and international racing events that cover harness, horse and greyhound events locally and abroad. Win/lose bets, exotic bets and fixed odds are just a few of the bets available and the racing betting interface is considered to be one of the best online.

The international sports markets are well covered and the major U.S and UK leagues are well catered for, alongside cycling, tennis, soccer, golf, motorsport and basketball. Local and international coverage is offered in abundance and in addition to sports and racing betting, punters can also wager on politics, entertainment and the world’s financial markets. William Hill is an incredibly versatile sportsbook and every bettor will find something that suits them.

Signing up and starting out
William Hill’s user-friendly interface makes it easy for beginners to utilise, and experienced punters will love the well-planned interface. Creating an account only takes a few minutes, where after you’ll be up and running and ready to make your first deposit. All new customers are rewarded with a bonus and regular punter promotions and special deals are offered to those who choose Sportingbet as their preferred online bookmaker.

William Hill makes deposits simple for Australians and accepts a wide variety of trusted and reliable payment processors. You can transfer AUD using POLi, Skrill, Credit and debit card and a number of other options and withdrawals can be made using similar services. You may be requested to verify your identity before withdrawing, but this is a smart safety precaution that’s been out in place to protect both you and the bookmaker.

24/7 Customer Service
William Hill offers around the clock to all Australians and has over 50 CSR ready to assist with any queries you may have. There is a live chat facility offered, a telephone option or email support and each method of communication will elicit a speedy and helpful response.

Powered by William Hill, it’s not surprising that William Hill has a great reputation with the Australian online punting community. The betting options on offer are impressive, the bonuses generous and the service and support world class, making this online bookmaker one of the number one establishments online.